The partnership between BehneMar Yachting Consultancy and The Italian Sea Group was officially announced during the 30th edition of the Dubai Boat Show 2024.
This collaboration, formally designated BehneMar Yachting Consultancy as an “Authorized Sales Agency” to presents the brands of The Italian Sea Group in the important Middle East and North Africa region.
Behnemar: The Italian Sea Group Ambassador
“This partnership holds significant strategic value for our Group, especially considering the latest market analyses that forecast a strong expansion of luxury yachts in the Middle East and North Africa by 2028.
The MENA region shows great interest and sensitivity towards our brands, and I am confident that in the context of a free market, BehneMar will in any case be the ideal ambassador for TISG”.
commented Giovanni Costantino, Founder & CEO of The Italian Sea Group.
TISG and Behnemar to deliver full custom yachts in Middle East and North Africa
“With the growth of the MENA region over the last years there has been an increasing demand for custom projects of yachts and superyachts. The Italian Sea Group has continuously demonstrated to be a leading shipyard in Italy with their innovative and custom projects.
Together we look forward to delivering un parralled tailormade yachts of the TISG brands to the clientelle in the MENA region”
commented Tim Trenker, CEO & Partner of BehneMar
TOGETHER
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